Bradley Saul Solicitors · Chipping Norton · website rebuild
I rebuild small-business websites in my spare time when I can see the site is selling the business short. I spent ten minutes on bradleysaul.co.uk and three things stood out, all on the homepage and all fixable. Below are the three findings, then a working rebuild of the firm you can click through and judge for yourself.
What I saw
The site runs a custom WordPress theme (wp-content/themes/bradleysaul) whose page content was last modified in March 2018, with image assets dating to 2016 and no copyright year anywhere in the footer. The social-share image Google and WhatsApp pick up is a small clipart piggy bank from 2016, not the firm. For an established Chipping Norton practice with twenty-year client relationships, the site reads, in the first second, as a template nobody has returned to.
What the rebuild does
The rebuild is a single, typography-led page in a cool Cotswold-slate palette drawn for this firm, leading with the two partners, the practice areas and the free first consultation, so the credibility shows before a word is read.
What I saw
A look at the source finds only generic Yoast WebPage and WebSite markup. There is no LegalService or LocalBusiness JSON-LD, no opening hours, no aggregateRating, and the Market Street address sits in body text only. Google has nothing structured to show a searcher: not the OX7 5NQ address, not the practice areas, not that this is a regulated solicitors firm. The page title is the generic "Bradley Saul Solicitors | Chipping Norton Solicitors" and the meta description is boilerplate.
What the rebuild does
The rebuild ships LegalService plus LocalBusiness and FAQ structured data, the full postal address, SRA number, practice areas and a real Google Maps embed, so the firm surfaces on the Chipping Norton and Oxfordshire searches it should already own.
What I saw
The homepage groups the work into six headed blocks (Relationship Breakdown, Children, Living Together, Bricks & Mortar, Wills & Probate, Planning for Growing Old) stacked one under another. On a phone, a visitor scrolls past all six before finding how to make contact, and the one line that matters most, the offer of a free initial consultation, is set as ordinary body text partway down rather than as a clear call to action.
What the rebuild does
The rebuild folds the work into the firm's three real practice areas, keeps the phone number and a short enquiry form in thumb reach throughout, and makes the free first consultation the standing call to action rather than a sentence to find.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cotswold and Oxfordshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
Corey Musa · Cardiff software developer based in Switzerland · +44 7884 442 651 · corey@builtbycorey.com